A beginner-friendly guide for those who want to start advertising on TikTok.
What is TikTok Pixel?
TikTok Pixel is a tool that allows website owners to track user behavior after they view or click on ads on TikTok—such as making a purchase, signing up, or viewing a page. This helps accurately measure ad performance and use the data to improve campaign effectiveness.
How to Install TikTok Pixel by Yourself
Step 1: Create a TikTok for Business Account
- Go to the website https://ads.tiktok.com
- Click “Sign Up Now” to start creating your TikTok for Business account.
- Choose to register with Email or Phone Number and fill in all the required details.
- Click “Send Code” to receive the verification code, then enter the code in the designated field.
- Check ✅ to accept the terms, then click the “Register” button.
- Then fill in the company information completely and verify your phone number again.
- If you’re not ready to run ads yet, you can skip the payment setup for now.
Step 2: Create a TikTok Pixel
- Go to the menu “Tools” > “Events” on the TikTok for Business dashboard.
- Select “Website Pixel” and click the “Create Pixel” button.
- Name your Pixel meaningfully, for example, “Pixel_YourWebsiteName.”
- Choose the installation method as “Manually Install Code”.
- Select the Standard Mode, then click Next.
- The system will generate a JavaScript code snippet for you to install on your website.
💡 Tip: Copy this code and save it in Notepad or your preferred code editor for use in the next steps.
Step 3: Install the TikTok Pixel Code on Your Website
The code installation depends on the website platform you use, for example:
- If you use WordPress, you can install it via plugins like “Insert Headers and Footers.”
- For e-commerce platforms like Shopify, Wix, or others, there are specific sections to insert the code within the website’s
tag. - For custom-coded websites (HTML/PHP), place the code inside the
section on every page you want to track.
Note: You may need to ask your Developer or website administrator to help install the code in the correct place.
Check TikTok Pixel Functionality
After installing the code, you can check if the Pixel is working correctly by using the TikTok Pixel Helper tool (a Google Chrome extension) to see whether the Pixel is sending data properly.
Why use TikTok Pixel?
Track conversions accurately, such as purchases or form submissions.
Perform Retargeting to reach people who have previously visited your website.
Create a Lookalike Audience to expand new target groups similar to existing customers.
Analyze and optimize ad performance based on data-driven insights.
summarize
TikTok Pixel is a crucial tool that TikTok advertisers should never overlook. If you want to boost sales or improve your website’s performance, installing the Pixel is the essential first step.
If you need further guidance on online advertising or setting up tracking systems, the Imperialhealth Solution team is happy to provide consultation.
📩 Contact us at: imperialhealthsolutions@gmail.com
🌐 Website: www.imperialhealthsolution.com
