เพิ่มประสิทธิภาพเว็บไซต์ด้วย Google Analytics

Optimize Your Website with Google Analytics

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Optimize Your Website with Google Analytics

Imperial Health Solutions (IHS) – We specialize in creating websites for modern healthcare businesses and organizations.

In the digital age where "data is the heart of success," understanding user behavior on a website is no longer an option but a "necessity," especially for businesses looking to develop websites that hit their targets and create a positive experience for visitors.
Google Analytics is one of the most powerful website analytics tools, which Imperial Health Solutions utilizes to help our clients fully optimize their website's efficiency and effectiveness.

1. Getting to Know Google Analytics

What is Google Analytics?
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic 1 in real time. It allows you to understand who visits your website, how they arrive (which channels), which pages they view, how long they spend on each page, and much more.

Why is it important?
This data is crucial for evaluating website success, planning marketing strategies, improving user experience, and driving targeted conversions.

2. How to Install Google Analytics

Imperial Health Solutions provides professional Google Analytics installation and setup services, covering:

Creating a Google Analytics account for your website.
Installing the Tracking code (GA4) on all types of websites.
Connecting data with Google Tag Manager or Google Ads, if required.

You can find instructions on how to install Google Analytics in our Google Analytics Installation Guide

3. Basic Data Reading and Analysis

We teach our clients to understand data through an easy-to-use main dashboard, such as:

Number of visitors (Users), number of visits (Sessions), number of page views (Pageviews).
Geographic data, devices used, and overall user behavior.

4. Analyzing Visitor Behavior

You will be able to:

See the sources of your visitors, such as from Google, Facebook, or other websites (Acquisition).
Analyze the user journey on your website (Behavior Flow) to identify points where users leave the site.

5. Setting Up Goals

For businesses that want to measure real results, such as:

Form submissions
Clicks to call the clinic
Product purchase clicks

Imperial Health Solutions can set up and track these goals in detail, allowing you to understand how well your website is "performing"

6. Using Data to Improve Your Website

We don't just show you the data, but also:

Help you analyze and interpret results systematically.
Recommend website improvement strategies.
Conduct A/B Testing to identify better-performing pages or buttons.

Imperial Health Solutions: Building Websites That Grow With You

If you're looking for a partner who not only builds beautiful websites but also creates "websites that truly work," we are the answer.
With experience in developing websites specifically for clinics, hospitals, and healthcare businesses, we're ready to help you leverage data from Google Analytics to accurately grow your business.