Google Analytics is a web analytics service provided by Google that allows you to meticulously track and analyze your website traffic data. This information helps you understand the behavior of your website visitors and enables you to effectively improve your website and marketing strategies.

What Can Google Analytics Do?

• Track the number of visitors: Know how many people visit your website.
• Analyze visitor behavior: nderstand how long visitors stay on your website, which pages they view, and what actions they take.
• Identify visitor sources: Know which channels your visitors come from, such as Google Search, Social Media, or other websites.
• Measure marketing campaign performance: Track the effectiveness of your online marketing campaigns.
• Analyze demographic data: Understand information about the gender, age, and interests of your visitors.
• Track Conversions: Measure the success of desired actions, such as product purchases, registrations, or form submissions.

Why is Google Analytics Important?

• Helps Understand Your Target Audience: It allows you to know who is visiting your website and what their interests are.
• Improves Your Website: Use the data to refine your website's content, design, and user experience.
• Measures Marketing Performance: Track the effectiveness of your marketing campaigns and improve your ROI (Return on Investment).
• Informs Business Decisions: Utilize the data to make critical business decisions, such as product improvements or market expansion.

Installing Google Analytics

1. Go to google.com/analytics

If you already have a Google Account or Gmail, you can Sign in to Analytics. If you don't have a Google Account yet, click Start for free to begin creating a user account. Then, click the button "Start measuring" (or similar, depending on the current interface).

2. Enter Google Analytics Account Information

This could be your brand name, website name, or company name. It's not recommended to use a personal name, as it might cause confusion when managing multiple accounts.

3. Enter Website Address and Stream Name

When entering the information in the final section, select “website”. Then, enter your website URL and a stream name. You can set the stream name to anything, but for consistency, it's best to use the same name as your website. Once done, click the button in the top right corner that says “Create and continue”.

Once successful, we will be able to see the various tag numbers and access the different details.

4. Return to your WordPress system page.

Then, go to the Plugin installation page >> add new plugin. After that, in the plugin search bar, typeSite Kit“

5. Connect to your Google Analytics Account

Go to the left-hand menu and find the termSite KitIt's usually located near the top. Once you click on it, go to the button labeled “Sign in with Google“.

Click to install following the steps. You can choose to connect other Google services as well to link the data together.

Once the installation is complete, the system will redirect you back to the Dashboard, and the process will be finished.

Once the installation is complete, you can go to google.com/analytics to view real-time data, or you can also see a brief summary of the data on your WordPress Dashboard.